We created a new product for research, microtargeting, communication, and statistics using publicly available demographic data, distributed systems, machine learning, and streaming on the cloud.
IDEIA is a survey company that provides demographic analysis and microtargeting services to political campaigns, non-profits, and corporations. The company was founded in 2011 and has developed a unique methodology that integrates traditional and modern information-gathering techniques, utilizing crowdsourcing for anthropological studies to innovate in public opinion research.
I guided the company's development of their IT infrastructure and products, improving the company's development process and training policy, defining the career ladder, reporting the company strategy and vision to investors, improving the observability and monitoring, evaluating product existing and new features with clients, measuring their engagement and feedback, and optimizing the cloud infrastructure for scalability and reliability while reducing the cost.
Alexandria was the company's main product. It serves as a platform for the company to combine data from different sources, clean data, extract features, and visualize data. It also helps to define the target audience's demographics, create microtargeting campaigns, and consume the data from different sources to create statistics and reports. The clients could extract reports with insights from the data and use them to improve their campaigns and products.
We developed the new product Alexandria as a platform for the company to combine data from different sources, clean data, extract features, and visualize data. It helped to improve the data quality, the reports' accuracy, and the surveys' speed. The clients used to extract reports with insights from the data and use them to improve their campaigns and products. The company increased the number of clients, revenue, the speed to create and run surveys, and the quality of the reports.