• Thiago Mata
  • Challenge
  • Product Shift
  • Outcome
  • Tech

    • Summary

    Ideia - Alexandria

    Position

    CTO

    Summary

    We evolved Alexandria from an internal reporting tool used by consulting employees into a self-service platform. The goal was to prepare Ideia to scale by enabling clients to work directly with their data, rather than depending on the technical team for each analysis.

    Project

    The business challenge

    Ideia

    Ideia served a small number of large, high-revenue clients. They were very satisfied with the service, but depended heavily on the technical team.

    Alexandria initially helped consulting employees generate reports. That supported the existing business, but expanding the client base would place additional demands on the team. Preparing the company to scale required changing how clients accessed the product's capabilities.

    The product shift

    We expanded Alexandria into a client-facing, self-service platform. Clients could upload their own files, query their databases, and extract insights directly.

    This changed Alexandria's role in the business: it became a product clients could actively use, extending its value beyond the reports delivered by consulting employees. Its existing capabilities for combining, cleaning, analyzing, and visualizing data supported that transition.

    My contribution as CTO

    I guided the development of the company's technology infrastructure and products, working with clients to evaluate features and understand their engagement and feedback.

    Alongside product development, I improved engineering processes and training, defined the career ladder, and strengthened observability and monitoring. I also communicated the company's strategy and vision to investors and worked on cloud scalability, reliability, and cost.

    Alexandria

    Outcome

    Clients gained direct access to capabilities that had previously been mediated by the consulting and technical teams.

    The transition expanded the client experience and established a self-service foundation intended to support growth. It addressed the company's dependence on technical-team involvement as a constraint on serving more clients.

    Technologies